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A

 Administratie
A Record
A-locatie
A-merk
A/B-test
AAC file
Aankoopintensiteit
Aanleverdatum
Aanloopkosten
Aansprakelijkheid
Abbreviatie
ABCD Analyse
Above the fold
Above the line
Abri
Accelerated Mobile Pages
Accessibility
Accorderen
Account Based Marketing
Accountant
Accountmanager
Acquisitie
Acquisitiefraude
Acroniem
Actieradius
Ad hoc
Adaptive webdesign
Adblock
Additionele vraag
Adformatie
Adobe Illustrator
Adres
Advertainment
Advertentienetwerk
Advertentieplanning
Advertentieset
Advertentietegoed
Advertentieveiling
Advertorial
Adviesdiensten
Adviesprijs
Advocacy
Afbreukrisico
Affiliate
Affiliate Link
Affiliate marketplace
Affiliatecookie
Affiliatefraude
Affiliatemarketing
Affiliatenetwerk
Affiliation (GA4 metric)
Aflopend
Afroompolitiek
Afschrijving
Aftersales
Aftrekposten
Agile marketing
AI
AI generated content
AI Principles
AIDA-model
AJAX
Alfabetisch
Alfanumeriek
Algemene verordening gegevensbescherming
Algemene voorwaarden
Algoritme
Alinea
Alt-attribuut
AM
Amazon A9
Ambassadeur
Ambigu
Ambulante handel
Ambush marketing
Anchor test
Animatie
Ankertekst
Anonimiseren
Anonimiteit
Ansoff Model
Antwoordservice
Apache server
Apenstaartje
API
API conversion (Facebook)
App
Appstore
Arbitrage
Artdirector
Artificial Intelligence
Artwork
As is
Aspect ratio
Assortiment
Astroturfing
Asynchrone communicatie
Attentiewaarde
Attributie
Augmented reality
Auteursrecht
Auto applied recommendations
Automatische incasso
Automotive
Autonome groei
Autonomous
Autoplagiaat
Autoresponder
Autoriteit
Autoriteit Consument & Markt
Average page depth
AVG
Awareness Campagne
Awareness, trial, repeat

B

B-locatie
B-merk
B2B webdesign
Babyboomers
Back office
Back-End
Backlink
Backward chaining
Bait and switch
Balans
Balansen
Banner
Banner Blindness
Bannerpositie
BANT-approach
Barcode
Bartering
Baseline
Bashing
BCG matrix
Bedrijfscultuur
Bedrijfsfinanciering
Bedrijfskleding
Bedrijfskleuren
Bedrijfskolom
Bedrijfsresultaat
Behavioral targeting
Bel-me-niet Register
Belastbare winst
Belasting
Beleggen
Beleggingsfondsen
Below the fold
Below the line
Benchmark
Bereik
Beschermde geografische aanduiding
Beschermde oorsprongsbenaming
Besloten Vennootschap
Bestaansrecht
Bestand
Betalingsdrempel
Bewaarplicht
Bezoek
Bias
BIC nummer
Bid
Big Data
Big Hairy Audacious Goal (BHAG)
Bind-in card
Bing
Bing Ads
Bing Webmaster Tools
Black Friday
Black hat SEO
Blacklisting
Bleed
Blikvanger
Blockchain
Blogger
Blue Ocean Strategy
Boardroom
Boekhouding
BoFU: Bottom of the funnel
Boilerplate
Bold
Bookmark
Bookmarks
Bottom-up
Bounce
Bounce rate
Bounding box
Brainstormen
Branche
Brancheorganisatie
Brand (GA4 metric)
Brand awareness
Branded content
Branded keywords
Branded Skill
Brandfilm
Branding
Branding strategie
Brandstore
Brazilian Marketing (Trend)
Breadcrumbs
Break even
Briefing
Broncode
Bruto Toegevoegde Waarde
Bruto vloeroppervlak
Brutowinstmarge
Buffer
Bulk mail
Bullet Points
Business Continuity Plan
Business Model Canvas
Business to business
Business to consumer
Business to government
Businessmodel
Businessplan
Buyer persona
Buyout
Buzzmarketing
BV
BVA
BYOD
Microsoft Ads

C

1-Click 
C-locatie
C-merk
Caching
CAGR
Call to action
Callcenter
Caller ID
Canonical
Captcha
Caption
Carbon copy
Carrousel
Cash cow
Cashback
Cashflow
Cataloguswinkel
Catch-all
Categorieteksten
Category (GA4 metric)
CCO  
Celebrity-bait
CEO 
CFO 
Chat GPT
Chat GPT 4
Chatbot
Chatten
Cherry-picking
Chrome extensie
Churn rate
Cialdini
Citaat
Citation flow
Citymarketing
Claim
Classificatie
Clausule
Click and collect
Click through
Click through ratio
Click-to-conversion time
Clickbait
Client-side
Client-side javascript cookies
Client-side scripting
Cloaking
Cloud
Clubhouse
Clubwinkel
Clustering
CMYK
CNAME
CO2-neutraal
Cognitive computing
Cohort analyse
Collectors item
Colportage
Comment
Comment spam
Commercial
Commerciële uiting
Commissariaat voor de Media
Commitment
Community
Community building
Compliance 
Compliance officer 
Computational Learning Theory
Conceptstore
Concern
Concurrentieanalyse
Concurrentiematrix
Config-bestand
Consent
Consideration set
Consistentie
Consultancy
Consumentengedrag
Consumentenpsychologie
Consumer insights (CI)
Contactformulier
Contactmoment
Content
Content Analyse
Content creator
Content delivery network
Content Management Systeem
Content marketing
Content planner
Content shock
Content shoot
Contentkalender
Contentmanagementsysteem
Contentmix
Contentstrategie
Contextuele advertentie
Conversational Commerce
Conversie
Conversie optimalisatie
Conversie-attributie
Conversiepercentage
Conversion Rate Optimization (CRO)
COO 
Cookie
Cookie dropping
Cookiemelding
Cookietijd
Cookiewet
Copyright trap
Copywriting
Core business
Core Web Vitals
Cornerstone content
Corps
Corpus
Cost per action
Cost per click
Cost per engagement
Cost per hire
Cost per mille
Cost per order
Cost per view
Country code top-level domain
Crawl budget
Crawlen
Crediteur
Cross channel
Cross linking website
Cross-selling
Crossmediale Communicatie
Crowdfunding
CSS
CSV, comma separated values
Cumulative Layout Shift (CLS)
Cursief
Custom audiences
Custom post type
Customer engagement
Customer insight marketing
Customer journey
Customer Relationship Management
Customer retention
Cutdown
Cyane organisatie
Cyberspace

D

Damage control
Dark Social
Data Analytics
Data loss prevention
Data mining
Datalayer
Datalek
Dataset
Dataverkeer
Datavisualisatie
DDoS
Debiteur
Decentralisatie
Decision making unit
Declarabel  
Deep fake
Deep Learning
Deep Selling
Deep web
Deepcrawl
Deeplink
Dekkingsfouten
Delen
Demand Forecasting
Demand generation
Demografische Factoren
Demotie
Deskresearch
DESTEP analyse
Detailhandel
Developer
DGA
Digital Asset Marketing
Digital assets
Digital rights management
Digitale Licentie
Digitale Nomaden
Digitale producten
Digitale roadmap
Direct marketing
Direct to consumer (D2C)
Directe distributie
Directeur
Directories
Disallow
Disavow
DISC model
Discounter
Discovery Ads
Display advertising
Display Campagne
Display marketing
Dividend
DKIM
DNS
Dochtermaatschappij
Dode link
Doelgroep
Domain Score
Domeinautoriteit
Domeinextensies
Domeinnaam
Domeinverificatie (Facebook)
Don’t be evil
DOOH (Digital out of home)
Doorloopwinkel
Doorway pages
Dots per inch
Drilldown
Drip campaign
Drop down menu
Dropshipping
Drukfout
Duale distributie
Dubbele opt-in
DuckDuckGo
Dumping
Duns Nummer
Duplicate content
Duurzaam ondernemen
Dwell time
Dynamic pricing

E

E-A-T
E-book
E-commerce
E-learning
E-mail
E-mailadres
E-mailhandtekening
E-mailmarketing
E-mailnieuwsbrief
E-zine
Early adopter
Early Majority
Earned media
EBITDA
Echtheidskenmerk
Ecosia
ECPC
Edge Computing
Editorial
Eenmanszaak
Effective cost per click
Effective cost per mille
Effie Awards
Eigen merk
Elevator pitch
Embargo
Embedded
EMD (Exact Match Domain)
Emoji
End-of-life
End-of-sale
Engagement
Enhanced Ecommerce
Enquête Marketing
Entity annotation
Entity Extraction
Ephemeral content
Epiloog
EPS
Etalage
ETF
Europese Artikelnummering
Event marketing
Event tracking
Event-triggered email
Evergreen
Every day low pricing
Expandable
Experience marketing
Exponentiële groei
Externe communicatie
Externe link
Extranet
Extrinsieke Waarde
Eyeballs
Eyetracking

F

Facebook
Facebook Blueprint
Facebook Community
Facebook EdgeRank
Facebook Feed
Facebook marketing
Facebook pixel
Facebook Reels
Facebook-adverteren
Facebook-pagina
Faillissement
Fanclub
FAQ
Fear of missing out
Fear, uncertainty and doubt
Feature
Fee
Feed
Feed management
Feedmarketing
Filetype
Finance
Financieel Management
Financiering
FIRE
Firefox
First Input Delay (FID)
First party cookies
First party data
Fiscale jaarruimte
Fiscale winst
Fixed fee
Flaptekst
Flash
Flash-briefing
Flight
Flywheel model
FM
Fold
Font stack
Footer
Forum
Forward
Forward chaining
Forwarder
Fotoshoppen
Foursquare
Framework
Franchise
Free publicity
Freelancer
Frequency cap
Frequency Gap
Frictie
Front office
Front-End
Frontbreedte
FTP
Fulfilment
Full banner
Funnel optimalisatie
Funnel tracking
Funshopping
Fusie
FYI

G

5G
Gamification
Gamut
GAP analyse
Garantie
Gastbloggen
Gebruiksartikel
Gegarandeerde traditionele specialiteit
Geïndexeerde kleuren
Gemakswinkel
Generatie Alpha
Generatie X
Generatie Y
Generatie Z
Generic top-level domain
Geofencing
Geotagging
Geotargeting
Gevelreclame
Ghostwriter
GIF
Gmail
Go
Go/no-go
Golden Circle
Google
Google Ads
Google Ads Editor
Google AdSense
Google Afbeeldingen
Google Analytics
Google Bard
Google Bedrijfsprofiel
Google BERT-update
Google Big Daddy
Google Caffeine-update
Google Chrome
Google Discover
Google Florida-update
Google Grants
Google Hilltop
Google Hummingbird-update
Google Image Labeler
Google image search
Google Lens
Google Maps
Google Marketing Platform
Google Merchant Center
Google Mijn Bedrijf
Google mobile friendly test
Google Page Experience
Google Penalty
Google Penguin
Google Penguin-update
Google Plus
Google Rich Answers
Google Sandbox
Google Search
Google SERPs bookmarklet
Google Shopping Actions
Google Suggest
Google Tag Manager
Google Trends
Google Web Stories
Google zoekopdrachten
Gouden handdruk
Gps
Gravatar
Grey Hat SEO
Grijze import
Groothandel
Gross rating point
Growth mindset
GTmetrix
Guerillamarketing

H

H1 Titel
H2-koptekst
Hamburgermenu
Handelsnaam
Handelsonbekwaam
Handelsregister
Hands-on
Hard copy
Harde conversie
Hashtag
Header
Heatmap
Herhalingsaankoop
Het Net
Heuristieken
HIPPO
Hit
Hockeystick
Homepage
Hoofdletter
Hosting provider
Hotjar
Hotspot
House ad
How-to
Hreflang
HRM
HTML
HTML microformats
HTTP
HTTP-cookies
HTTPS
HubSpot
Huisdrukker
Huismerk
Huisstijl
Huisstijlrichtlijnen
Hybrid Events
Hybrid set-up
Hybride model
Hyperlink
Hyperlocal
Hyperparameters
Hyperpersonalisatie
Hyves

I

.io domein
IAB
ID (GA4 metric)
IDEAL
Ideal customer profile
Ideëel Plagiaat
IGTV
Illustratie
Image recognition
Imagen
Imago
IMAP
Impressie
In App aankopen
In-app adverteren
Inbound marketing
Inbox
Indexeren
Indirecte distributie
Influencer
Influencer agency
Influencer marketing
Infodoodle
Infographic
Infotainment
Inhakers
Initiaalwoord
Initiële Kosten
Initiële vraag
Inkomstenbelasting
Innovators
INP Debugger 
Insert
Instagram
Instagram Reels
Instagram Shopping
Instagram Stories
Installed base
Instant messaging
Instappunt
Instore marketing
Instrumentele waarde
Intellectueel eigendom
Intent
Interactie
Interne analyse
Interne communicatie
Interne link
Internet
Internet Explorer
Internet of things
Internet service provider
Interpunctie
Intranet
Intrinsieke waarde
Inventory
Investering
Investor relations
Invitation Marketing
IP-adres
IPv4
IPv6
ISBN
IT

J

Jargon
Java
JavaScript
Jingle
Joint promotion
Joint venture
JPEG
JQuery
JSON
Junior
Just in time

K

Kartel
Kasboek
Kassakoopje
Kasstroom
Kengetal
Key performance indicator (KPI)
Keyword
Keyword Clustering
Keyword stuffing
Keywordonderzoek
Kickoff
Kijkcijfers
KISS
Klant
Klantenservice
Klantenteller
Klantprofiel
Klantreis
Klantretentie
Kleinkapitaal
Kleurenwaaier
Klikfraude
Klikfrequentie
Know your customer
Koopgedrag
Kopstelling
Kostprijs
Koude acquisitie
Kritische succesfactor
Kruimelpad
Kunstmatige intelligentie
Kwaliteit

L

Laggards
LaMDA
Landextensie
Landingspagina
Landscape
Langetermijnstrategie
Largest Contentful Paint (LCP)
Last Mile Delivery
Late Majority
Latent semantic indexing
Lead
Lead scoring
Leaderboard
Leadgeneratie
Leesbaarheid
Leesrichting
Lettertype
Liability
License
Licensing
Licentie
Lifetime value
Lift
Like
Link cloaking
Link juice
Linkbait
Linkbuilding
LinkedIn
LinkedIn marketing
Linkfarm
Linkruil
List broker
list ID (GA4 metric)
List name (GA4 metric)
List position (GA4 metric)
Livestream
Local Service Ads
Location Based Service
Location ID (GA4 metric)
Logistiek
Logo
Long tail
Longlist
Loonheffing
Lorem Ipsum
Low-budget
Loyaliteitsprogramma

M

(Online) Marketplaces
Brand (GA4 metric)
M-commerce
Maatschap
Machine learning
Made for AdSense
Magento
Mailclient
Malvertising
Management Fee
Manuscript
Marcom
Marge
Marginale kosten
Marketing
Marketing automation
Marketing dashboard
Marketing operations
Marketing Ratio
Marketingdoelstellingen
Marketingkanalen
Marketingmix
Marketingplan
Marketingscan
Marketingstrategie
Marketingtechnisch
Markt
Marktaandeel
Marktanalyse
Marktbewerking 
Marktdynamiek
Marktonderzoek
Marktpenetratie
Mashup
Medior
Meerkosten
Meervoudige distributie
Meet and greet
Meme
Merkattitude (Brand Attitude)
Merkidentiteit
Merkloyaliteit
Merkstrategie
Meso omgeving
Metadata
Metafoor
Metatag
Metaverse
Metrics
Micro-influencers
Microblogging
Microformats
Micropayment
Midjourney
Mirror site
Missie
Mobiele marketing
Mobiele website
Mobile first
Mobile Only
Mobilegeddon
Mock up
Model
Moedermaatschappij
MoFU: Middle Of Funnel
Money, authority, desire, access
Monospace
Month to date
MoSCoW-methode
Mouse tracking
MOZ
MSN
Multichannel marketing
Multinational
Multisite
MusicLM
MVO
MVP (Minimum Viable Product)
MySQL
Mysteryshopping

N

Naambellen
Naamsbekendheid
Name (GA4 metric)
Name-dropping
Narrowcasting
Natural Language Generation
Natural Language Processing
Natural Language Understanding
Navigatie
Naw-gegevens
Negatieve vraag
Nep Reviews
Net Promoter Score
Netiquette
Netto winst
Neurale netwerken
Neuromarketing
News feed
Newsjacking
NFT (Non Fungible Token)
Niche
Niche marketing
No cure no pay
No Reply
No-go
Nofollow
Noindex
Non-profit
Non-spot
Non-yieldable
Nudging
Nulnummer
Nurturing

O

Obliek
Octrooi
Off the record
Offline marketing
Offshoring 
OKR
Omloopsnelheid
Omnichannel Strategie
OMTM
Omzet
Omzetbelasting
On demand
Onboarding
Onderkast
Ondernemersvereniging
Onderschrift
Onderwerp
Online adverteren
Online marketing
Online platform
Opacity
Open source
Openingspercentage
Opera internetbrowser
Oplage
Opstartkosten
Opt-in
Opt-out
Orders per mille
Ordonnanceren
Organisatieverandering
Organisch verkeer
Organogram
Out of home
Outbound marketing
Outreach
Outsourcing
Overname
Owned media

P

2xx pagina
404-pagina
4C model
Paarse broek
Paarse krokodil
PageRank
Pagespeed Insights
Pagina-oriëntatie
Paginamarge
Paginaweergave
Paid inclusion
Paid media
PaLM
Panda-update
Pangram
Parafrase
Paragraaf Plagiaat
Parallellisatie
Parameter
Pareto-principe
Partnerschap
Partnerships
Pattern recognition
Pay per view
Pay-off
Payload
Payment service provider
PayPal
PDF
Peak-end rule
Peer to peer content
Penetratiegraad
Penetratiepolitiek
Penguin-update
Performance Max
Persbericht
Persconferentie
Persmap
Persona
Personal branding
Phishing
PHP
Pijnpunten
Pillar Content
Pinterest
Piramide Marketing
Pitch
Pixel
Pixels per inch
Placeholder
Plagiaat
Platte tekst
Plog
Plug-in
PMS
PNG
POAS
Podcast
Poem Model
Point of interest
Point of view
Poll
Pop-up
Pop-upstore
POP3
Porter Kostenleiderschap
Porter Vijfkrachtenmodel
Portrait
Positie
positie 0
Positionering
Post model
PostNL
Postorderbedrijf
PPC
PPC-advertising
Pré
Pre-roll
Predictive analytics
Previous corresponding period
Price cap
Prijs
Prijsbeleving
Prijselasticiteit
Prijsstelling
Primacy effect
PRINCE2
Printmarketing
Privacy
Privatisering
Proactief
Product Listing Ads
Product mark up
Product placement
Productfeed
Proefdruk
Profielfoto
Profilering
Profiling
Profit Based Bidding
Prognose
Programmatic Advertising
Progressieve Web Apps
Progressive enhancement
Promille
Promo
Promotie
Promotiemateriaal
Promotion creative name (GA4 metric)
Promotion creative slot (GA4 metric)
Promotion name (GA4 metric)
Prompt
Prompt engineer
Proportioneel
Propositie
Prospect
Protocol
Provider
PSD
PSP (Payment Service Provider)
Public relations
Purpose Marketing
Push- en pull marketing
Pushnotificatie
Put-out pricing
Python

Q

QR-code
Quadruple play
Qualified lead
Quality, cost, delivery
Quarter to date
Query
Query parameter
Queue
Quick wins
Quickscan

R

.RAW
301 redirect
Raambord
Raamsticker
Race to the bottom
Radio en televisie
RAL
Ramsj
Rankbrain
Ransomware
Rate card
RDFa
Recency effect
Recensies
Recht van retour
Recht van verzet
Rechtsvorm
Reclameblok
Recommerce
Rectangle
Red Ocean Strategy
Redesign
Redigeren
Redirect loop
Referral
Referrer
Regionaal
Registrar
Registry
Regressie
Reinforcement learning
Rel=sponsored en rel=ugc
Relevante zoekwoorden
Remarketing
Remote
Remote working
Rentabiliteit
Rentenieren
Reply
Reptielenbrein
Repurchase
Reputatiebeheer
Reputatieschade
Resolutie
Responsive design
Retailmarketing
Retargeting
Retargeting advertenties
Retentiewaarde
Retoucheren
Retourneren
Return on attention
Return on investment
Retweet
Revenue per mille
Reviewmodule
RFID
RFM Analyse
RGB
RGBA
Rich text
Risicoanalyse
Risicobeheer
RLSA
Robot
Robots Exclusion Standard
Roll-up banner
Romein
Royalties
Royalty free
RSS-feed
Rubrieksadvertentie
Run of channel
Run of network
Run of site

S

7S model
Local SEO
Sales Accepted Leads (SAL)
Sandwichbord
Scale-up
Schaarste
Schap
Schema Markup
Schema.org
Scherper model
Schreef
Schreefloos
Schrijven is schrappen
Schuldregeling
Scope
Scope Creep
Scraper site
Script
Scrum
Scrum methode
SEA
SEA-specialist
Second opinion
Second party data
See Think Do Care model
Segmenteren
Self Service Analytics 30
Selfie
Semantiek
Senior
SEO
SEO Check
SEO-analyse
SEO-migratie
SEO-specialist
SEO-strategie
SERPs
Server Side Tagging
Server-side
Server-side cookies
Server-side scripting
Server-to-Server
Service level agreement
Set-top box
Share of voice (SOV)
Ship from store
Shipping tier (GA4 metric)
Shoppable posts
Short form video
Short tail zoekwoord
Single Sign-on
SIRE
Sitemap
SKU
Skyscraper
Skyscraper techniek
Slogan
Smart Shopping
Smart speaker marketing
SMART-principe
Smartphone
Sms
Sms-marketing
SMTP
Snackable content
Snapchat Business
Snippet
Social Branding
Social commerce
Social Media Campaign tools
Social media marketing
Social selling index
Sociale bewijskracht
Sociale media
Soft Launch
Software as a service
Sokpop
Spam
Spamfilter
SpeedVitals
SPF
Spiegelen
Spindoctor
Splash page
Sponsoring
Spookfactuur
SSL
Staarthoogte
Staartletter
Staffel
Staffelkorting
Stakeholder
Start-up
Statusupdate
Stay-out pricing
Stemacteur
Steunkleur
Stichting KijkOnderzoek
Stichting Reclame Code
Stockfoto
Stokhoogte
Stokletter
Storytelling
Streekproduct
Structured data
Subcategorieën
Subliminale boodschap
Subscript
Superscript
Supervised learning
Supervisor 
SVG
SWOT-analyse
Synergie

T

T-shaped Marketeer
Taalextensie
Tablet
Tag-on
Tagcloud
Tagline
Tags
Targeting
Taxatie
Taxeren
Taxonomie
TCO
Tekst
Tekstlink
Tekstopbouw
Tekstueel Plagiaat
Telemarketing
Template
Terugnemen
Testimonial
Third party cookies
Third party data
Thought leadership
Through the line
Thuiskopieheffing
Tiktok
Time Management
Time to market
Tipping point
Titletag
TL;DR
To the point
Toegevoegde waarde
ToFu: Top of the funnel
Tone of voice
Top-down
Top-level domain
Topical trust flow
Total cost of ownership
Touchpoints
Touchscreen
Track and trace
Track record
Tracking cookie
Trackingcode
Trade off
Trademarketing
Traffic
Traffic builder
Trainen
Transactie
Transacties
Trefwoord
Trending topic
Trigger
Triple play
Tumblr
Turn-key
Tweet
Twitter
TXT-bestand
TypeScript
Typografie

U

B-locatie
B-merk
B2B webdesign
Babyboomers
Back office
Back-End
Backlink
Backward chaining
Bait and switch
Balans
Balansen
Banner
Banner Blindness
Bannerpositie
BANT-approach
Barcode
Bartering
Baseline
Bashing
BCG matrix
Bedrijfscultuur
Bedrijfsfinanciering
Bedrijfskleding
Bedrijfskleuren
Bedrijfskolom
Bedrijfsresultaat
Behavioral targeting
Bel-me-niet Register
Belastbare winst
Belasting
Beleggen
Beleggingsfondsen
Below the fold
Below the line
Benchmark
Bereik
Beschermde geografische aanduiding
Beschermde oorsprongsbenaming
Besloten Vennootschap
Bestaansrecht
Bestand
Betalingsdrempel
Bewaarplicht
Bezoek
Bias
BIC nummer
Bid
Big Data
Big Hairy Audacious Goal (BHAG)
Bind-in card
Bing
Bing Ads
Bing Webmaster Tools
Black Friday
Black hat SEO
Blacklisting
Bleed
Blikvanger
Blockchain
Blogger
Blue Ocean Strategy
Boardroom
Boekhouding
BoFU: Bottom of the funnel
Boilerplate
Bold
Bookmark
Bookmarks
Bottom-up
Bounce
Bounce rate
Bounding box
Brainstormen
Branche
Brancheorganisatie
Brand (GA4 metric)
Brand awareness
Branded content
Branded keywords
Branded Skill
Brandfilm
Branding
Branding strategie
Brandstore
Brazilian Marketing (Trend)
Breadcrumbs
Break even
Briefing
Broncode
Bruto Toegevoegde Waarde
Bruto vloeroppervlak
Brutowinstmarge
Buffer
Bulk mail
Bullet Points
Business Continuity Plan
Business Model Canvas
Business to business
Business to consumer
Business to government
Businessmodel
Businessplan
Buyer persona
Buyout
Buzzmarketing
BV
BVA
BYOD
Microsoft Ads

V

Vacation message
Vakblad
Variant (GA4 metric)
Vaste boekenprijs
VEA
Vendor lock-in
Vennootschapsbelasting
Venture capital 
Verandermanagement
Verbruiksartikel
Verdienmodel
Verkoopoppervlakte
Verkooptekst
Verlies
Vermogen
Verslaglegging
Verspreidingsbureau
Verticale zoekmachine
Vervangingsvraag
Verzendlijst
Verzorgingsgebied
Video markup
Videomarketeer
Videomarketing
View rendered source
Viewability
Viewport
Vijver
Vimeo
Viral marketing
Virtueel
Virtueel Leiderschap
Visie
Visitekaartje
Visual content
Visual search
Vitrine
Vlekkenplan
Vliegende winkel
Vlog
Vodcast
Voetnoot
VOF
Voice Commerce
Voice of the customer (VoC)
Voice Search
Voice-over
Voorraad
Vraag
Vriendelijke URL

W

5 W’s
Waardepropositie
Waardestrategie
Wachtrijmanagement
Wannacry
Warenhuis
Warme acquisitie
Watermerk
Watervalstrategie  
We-commerce
Wear out
Web 2.0
Web 3.0
Web Content Accessibility Guidelines
Web-based
Webanalyse
Webapplicatie
Webbrowser
Webcare
Webcareteam
Webdesign
Webdevelopment
Webfont
Webhosting
Webinar
Webinar Software
Weblog
Webmail
Webontwikkeling
Webpagina
Webruimte
Webserver
Webshop
Website
Website structuur
Websitestructuur
Webspider
Webtekst
Webwinkel
Wederhoor
Wederkerigheid
Wederzijdse link
Werkgebied
Werkkapitaal
Werkmaatschappij
Wet bescherming persoonsgegevens
White hat SEO
Whitepaper
Whois
Widget
WiFi
Wikipedia
Win-win
Window shopping
Windows
Windows mixed reality
Winkelmerk
Winkelwagentje
Winst
Winstbelasting
Wireframe
Witregel
Witruimte
Wittevlekkenplan
Woekerwinst
Wollig
Woordafbreking
Woordmerk
Woordspeling
Word count
Word Counter
WordPress
Workation
Workflow
Working out loud
World Wide Web Consortium
Writer’s block
WYSIWYG

X

De xennials
X-as
X-factor
X-hoogte
XML
XOps

Y

Y-as
Year over year
Year to date
Yield management
Yieldable
YMYL
Yoast
YouTube
Youtube marketing

Z

Zachte conversie
Zero Click Search
Zetspiegel
Zichtlijn
Zichttermijn
Zoekmachine
Zoekmachinemarketing
Zoekmachineoptimalisatie
Zoekmachinereputatiebeheer
Zoekresultaat
Zoekvolume
Zoekwoorddichtheid
Zoekwoordintentie
ZZP