Marketingbegrippen binnen Marketinganalyse
- 7S model
- A/B-test
- Ambassadeur
- Anchor test
- Autonome groei
- Benchmark
- Churn rate
- Concurrentieanalyse
- Cost per order
- Customer journey
- Doelgroep
- Drilldown
- Earned media
- Engagement
- Eyeballs
- Flight
- Frictie
- Gross rating point
- Hockeystick
- Installed base
- Interactie
- Key performance indicator
- Klantenteller
- Kritische succesfactor
- Lift
- Marketing
- Marketingscan
- Marktaandeel
- Metadata
- Money, authority, desire, access
- Month to date
- Naamsbekendheid
- Negatieve vraag
- Non-yieldable
- Owned media
- Paid media
- Positie
- Positionering
- Previous corresponding period
- Prijsbeleving
- Prognose
- Propositie
- Quarter to date
- Quickscan
- Retentiewaarde
- Scope
- Segmenteren
- SMART-principe
- SWOT-analyse
- Synergie
- Virtueel
- Wear out
- Werkgebied
- X-as
- Y-as
- Year over year
- Year to date
- Yieldable