Marketingbegrippen binnen Online advertising
- Aanleverdatum
- Above the fold
- Advertentienetwerk
- Advertentietegoed
- Advertorial
- Affiliatemarketing
- Animatie
- Arbitrage
- Attentiewaarde
- Banner
- Bannerpositie
- Bartering
- Behavioral targeting
- Below the fold
- Bereik
- Betalingsdrempel
- Bid
- Celebrity-bait
- Click through
- Click through ratio
- Consent
- Content delivery network
- Contextuele advertentie
- Cookie
- Cookiewet
- Cost per action
- Cost per click
- Cost per engagement
- Cost per mille
- Cost per order
- Cost per view
- Direct marketing
- Effective cost per click
- Effective cost per mille
- Expandable
- Fee
- Fixed fee
- Flight
- Fold
- Frequency cap
- Full banner
- Geotargeting
- Google Ads
- Google AdSense
- Gross rating point
- House ad
- Impressie
- Influencer
- Inventory
- Klikfraude
- Landingspagina
- Leaderboard
- Made for AdSense
- Malvertising
- Paid media
- Positie
- Pre-roll
- Price cap
- Profiling
- Rate card
- Rectangle
- Regionaal
- Retargeting
- Run of channel
- Run of network
- Run of site
- Skyscraper
- Targeting
- Tekstlink
- Traffic
- Verkooptekst
- Verticale zoekmachine
- Viewability