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Marketingbegrippen binnen Marketingstrategie

4C model
7S model
A-merk
Above the line
Acquisitie
Ad hoc
Adviesprijs
Afbreukrisico
Afroompolitiek
Agile marketing
AIDA-model
Ambassadeur
Ambush marketing
Ansoff Model
Attentiewaarde
Attributie
Autonome groei
Awareness, trial, repeat
B-merk
B2B webdesign
Bait and switch
Bartering
Below the line
Bing Webmaster Tools
Blue Ocean Strategy
Brand awareness
Branded content
Branding
Branding strategie
Business to business
Business to consumer
Business to government
Buyer persona
C-merk
Categorieteksten
Cherry-picking
Churn rate
Cialdini
Citymarketing
Community
Concurrentieanalyse
Concurrentiematrix
Concurrentiepositie 
Contactformulier
Content marketing
Content planner
Contentmix
Conversie optimalisatie
Cookiemelding
Cost per order
Customer insight marketing
Damage control
Decision making unit
Demand generation
Deskresearch
Differentiatie
Digital Asset Marketing
Direct marketing
Display advertising
Doelgroep
Doelstellingen 
Don’t be evil
Drip campaign
Duale distributie
Early adopter
Eigen merk
End-of-life
End-of-sale
Engagement
Event marketing
Experience marketing
Eyeballs
Facebook marketing
Fear, uncertainty and doubt
Feedmarketing
Flywheel model
Free publicity
Funnel optimalisatie
Funnel tracking
Gamification
Gebruiksartikel
Golden Circle
Google Bedrijfsprofiel
Google Chrome
Growth mindset
Guerillamarketing
Herhalingsaankoop
HubSpot
Huismerk
Hybride model
Imago
Inbound marketing
Inhakers
Initiële vraag
Interactie
Interne analyse
Invitation Marketing
Joint promotion
Joint venture
Key performance indicator (KPI)
Klant
Klantenbinding 
Klantwaarde 
Kwaliteit
Langetermijnstrategie
Licensing
Lifetime value
LinkedIn marketing
Long tail
Low-budget
Marcom
Marketing
Marketing automation
Marketing operations
Marketingcampagne 
Marketingdoelstellingen
Marketingkanalen
Marketingmix
Marketingscan
Marketingstrategie
Marketingtechnisch
Markt
Marktaandeel
Marktaandeelgroei 
Marktbewerking 
Marktintroductie 
Marktpenetratie
Marktstrategie 
Mashup
Meervoudige distributie
Merkidentiteit
Merkstrategie
Mobiele marketing
Money, authority, desire, access
Multichannel marketing
MVO
Naamsbekendheid
Newsjacking
Niche
Niche marketing
Non-yieldable
Nudging
Nurturing
Offline marketing
OKR
Omnichannel Strategie
OMTM
Organisch verkeer
Outreach
Parallellisatie
Pay per view
Peak-end rule
Penetratiepolitiek
Pillar Content
Pinterest
Piramide Marketing
Pitch
Poem Model
Poll
Pop-up
Positionering
Prijs
Prijsstrategie 
Primacy effect
Printmarketing
Proactief
Product Listing Ads
Product placement
Productfeed
Productlevenscyclus 
Promo
Promotiemateriaal
Propositie
Purpose Marketing
Push- en pull marketing
Put-out pricing
Quadruple play
Quick wins
Race to the bottom
Recency effect
Red Ocean Strategy
Regionaal
Relatiemarketing 
Remarketing
Reptielenbrein
Return on attention
Return on investment
Risicoanalyse
Schaarste
SEO-migratie
Smart speaker marketing
SMART-principe
Soft Launch
Sponsoring
Stakeholder
Stay-out pricing
Streekproduct
Subliminale boodschap
SWOT-analyse
Telemarketing
Thought leadership
Through the line
Time Management
Time to market
Tipping point
Toegevoegde waarde
Tone of voice
Trademarketing
Trigger
Triple play
Turn-key
Uitfaseren
Unique buying reason
Unique selling point
Upselling
URL rating
VEA
Vendor lock-in
Verbruiksartikel
Verdienmodel
Verkoopkanaal 
Verzorgingsgebied
Videomarketeer
Vijver
Vimeo
Vraag
Waardepropositie
Waardestrategie
Watervalstrategie  
Wear out
Wederkerigheid
Werkgebied
Win-win
Winkelmerk
Wittevlekkenplan
X-factor
Yield management
Yieldable
Youtube marketing
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